The last week of October, we made quite a splash in the UK and Australia, where advertisers and celebrities alike are eager to join Ad.ly and help us bring the business abroad.
It all started with the Sunday Times of London doing a feature story on the concept of celebrity tweets. The story, “Tweet Talking Stars Cash In” is behind a firewall, but you can see the follow-on stories it inspired below.
The momentum built from there to include a recorded interview for BBC Radio as well as stories in the The Sun, TNT Magazine, News.com.au, The Sydney Morning Herald and more.
We also had a great interview with the The Mail Online, Sunday Edition, so we will add that link here once the story appears.
We are focused on building out our business in the US right now, but we have done a few campaigns in the UK — most notably for KIA (the auto manufacturer).
We look forward to working with the always creative and often edgy UK Advertising creatives soon.