As you may know, we have extended our Ad.ly Influencer Network beyond Twitter and MySpace to include Facebook Pages.
We now offer Influencers endorsement opportunities which – with their approval – are placed into the central stream of their Facebook “Like” Page (a.k.a. “Fan Page”).
HERE’S HOW TO GET STARTED:
- Sign-in to your Ad.ly account now, and click on the Facebook icon (on the left-hand side of the page).
- Follow the prompts to connect to your Facebook account, and then Ad.ly will find the Facebook “Like” Page(s) for which you are an “admin,” and connect them to your Ad.ly account.
- If / when you have 5.000 fans, we can send you advertising opportunities from our partners.
Please see the details and frequently asked questions (FAQ) below, and feel free to reach out to Help@Ad.ly if you have further questions.
- The Ad.ly team
HOW IT WORKS:
As with Twitter and MySpace, we will work with you to help you automatically place approved endorsements into your Facebook “Like” Page.
The promotions you approve (via email or your Ad.ly account) will appear in the central “wall” of your “Like” Page where you currently share thoughts, pictures, links and more.
TIPS FOR BUILDING OUT YOUR FACEBOOK “LIKE” PAGE
1. Update your Facebook “Like” Page more often by using a Social Media “reader” app that lets you update multiple social accounts with one click. These apps can be found on oneforty.com.
2. Make your Facebook “Like” Page more compelling by sharing images, videos, links to songs and other rich media. Learn more. Get top 15 helpful tips.
3. Make your Facebook “Like” Page more rewarding by using Ad.ly to offer promotions, sweepstakes and give-aways to your fans.
OTHER FREQUENTLY ASKED QUESTIONS:
Q: What’s the pricing formula?
A: The pricing formula is similar to the formula we use on Twitter and MySpace. It’s a function of three factors: reach (number of fans on Facebook); activity (frequency of updates); and engagement-per-post (volume of comments, “likes,” and shares).
Q: Does Ad.ly have to disclose endorsements on Facebook as it does on Twitter – i.e. by having “(Ad)” at the end of the copy?
A: Yes, this is a cross-platform requirement from the FTC. All ads must be disclosed.
Q: What types of brands are advertising on Facebook?
A: All kinds! We already have interest from our core advertising partners, and expect to engage with many more as our Facebook Pages offering evolves.
Q: Will Ad.ly Influencers be asked to post messages to multiple social networks simultaneously?
A: There will still be some smaller, stand-alone campaigns. But there will also be new opportunities toparticipate in “integrated” social media campaigns that reach across your Twitter stream, Facebook Page and MySpace profile.
Q: Will there be more frequent Ad.ly opportunities with Facebook vs. Twitter and MySpace?
A: We believe so. Based on the popularity of Facebook (with 500 million members), and advertisers’ familiarity with Facebook’s existing advertising opportunities, we do expect to see an increase in both reach and frequency demand.
Q: Will I still get an Ad.ly email notification – as with Twitter and MySpace?
A:Yes, all offers will be emailed to you as well as presented inside your Ad.ly account.
Q: What will Ad.ly ads look like in Facebook “Like” Pages?
A: They will be similar to the advertising endorsements you are used to sharing on Twitter, but they will automatically include any images, video or other rich media that corresponds to the embedded link.
Q: Since it’s Facebook, will there be more flexibility with the Ad copy?
A: It depends on the advertiser and the nature of the campaign. We’ll work with you on a case-by-case basis.
Q: What if my Facebook “Like” page was created by someone else, and is not under my control?
A: If you and/or your management are not in control of your Facebook “Like” or Fan Page, then we suggest that you review the Facebook “Pages for Businesses” section of the Facebook Help Center.
If you don’t have an official Facebook “Like” Page, you can create one here.
Q: What is Facebook’s advertising policy?
A: All information regarding Facebook’s Advertising policy can be found here.
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