Ad.ly Blog

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May 2010

1 post

Business As Usual

Thank you to all our publishers, advertisers, and friends who have reached out to us expressing their love and support the last 24 hours. 

As you probably heard, Twitter announced some revisions to their TOS yesterday with regards to advertising in the stream. We just want to take a moment to clarify how this affects Ad.ly’s business.

Ad.ly supports Twitter’s movement to create standards around in-stream advertising. Twitter’s changes are aimed at discouraging members of the ecosystem who do not maintain the proper balance of user experience and monetization and who are not invested in building long term value on the platform. 

Since inception, Ad.ly has, and still is operating under Twitter’s approved guidelines and terms of service for advertising on its platform, so it’s business as usual for us. We look forward to continuing to create long term value for our advertisers and publishers, both of whom are key constituents in the stream ecosystem.

Arnie Gullov-Singh
CEO, Ad.ly

May 25, 20101 note
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